Questions, answered.

Yes. ASMEFA is an authorised dealer for every brand we stock — Daiwa, Shimano, Penn, Pioneer, Maruto, Rapala, Berkley, BKK, Halco, Yo-Zuri, Asso, Littma. Every product ships with manufacturer warranty registered through us.

In-stock items dispatch within 48 hours of order confirmation, often same-day for orders before 1 PM IST. You receive tracking via email and WhatsApp the moment the parcel leaves our Udupi warehouse.

Seven-day return window from delivery. Items must be unused with original packaging. Damaged-on-arrival items are replaced without requiring a return. We cover return shipping costs.

Razorpay handles all payments — UPI, all major credit and debit cards, net banking, and wallets. Cash on delivery is available for orders below Rs. 5,000 to most pincodes.

Yes. All prices on the storefront are inclusive of GST. A GST invoice is generated automatically with every order and emailed alongside the dispatch confirmation.

The Current is our AI shopping assistant — trained on every rod, reel, line, and accessory we stock. Tell it where you fish, what you're after, and your budget; it returns a kit recommendation with reasoning. Available via the floating button on every page.

We stock makers we have direct authorised-dealer relationships with so warranty, after-sales, and authenticity are guaranteed. Adding a new brand means establishing a real dealer agreement first — we don't grey-market.

Almost certainly yes. We ship to every Indian pincode including remote regions, the Andaman & Nicobar Islands, Lakshadweep, and North-East states. Use the pincode checker on any product page for an exact delivery estimate.

Yes. Switch the language using the EN/HI toggle in the header. The full storefront — including product titles, descriptions, AI advisor responses, and policies — renders in Hindi with Devanagari typography.

We are your single point of contact for warranty claims. Email [email protected] with your order number and issue description; we coordinate with the manufacturer and resolve via repair, replacement, or refund within manufacturer policy.